Solutions - amara, marketing solutions for airlines

We provide the know-how to increase the profitability of aviation businesses

Marketing Plan: Market analysis, benchmarking, and competitive analysis; Current situation diagnostic profiling (SWOT, ABC portfolio, Porter 5 forces, etc.); Marketing strategies: general strategy, segmentation strategy, positioning and marketing mix definition.; Action plans, timing - actions calendar and resource budgeting.
Branding naming/ corporate identity: Companies and products rely on its brand to differentiate themselves, therefore the brand management or branding plays a fundamental role and should be thought over before a company starts its communication process and watched closely to adapt to the ever changing market.; Amara has developed important brand strategy projects for airlines: communication strategy and definition of brand values, brand portfolio restructuring, product/brand segmentation, brand manuals, corporate identity and naming.
Segmentation: Communication focused on each market segment: The message transmitted to each category of consumer, provider or investor should be different and specific, and should sustain the values of the company through different channels in order to optimize the efforts directed to each targeted public.
Customer Loyalty: What are the right tools of an efficient customer loyalty program? What are the strengths and the weaknesses of the most popular loyalty techniques in the market? What mistakes should you avoid? What airlines are actually getting loyalty from their clients and how do they manage it? We are running our businesses at a time where generating client loyalty is becoming a more profitable strategy than pursuing new ones.
At Amara we make available to our clients advanced techniques to develop loyalty strategies specifically designed for the air transport sector, allowing the optimization of procedures in order to achieve higher possibilities of excelling in attaining an effective buyer/seller relationship.
Communication: Based on the analysis of internal characteristics such as qualifications and resources, and on the study of external factors such as the competence, threats and opportunities, within the aviation sector we are able to design a communication plan adjusted to our clients needs.
The ever changing market place forces the airline industry to develop a precise and specific message for each targeted consumer segment, communicating the benefits to each group. Nowadays consumers demand attention and personalised treatment, therefore to really reach them it is necessary to utilise different dialogs.
Online Marketing: At Amara, we pride ourselves for our agile, creative and innovating form of communication which has been adapted to the constantly changing technology. We help our clients compete in an online and global market. We offer the development of interactive websites, newsletters, advertising investments, and positioning solutions which were all designed under strategic parameters from the marketing point of view.; Our service of integrated marketing helps your company adapt to the requirements of new technology such as: functional analysis of the Web, presentation of products and services, programming, and design and maintenance of Web pages.

Amara has experience developing commercialization and sales reinforcement strategies for ancillary services.

Creating Ancillary services: Through the study and evaluation of the organization operational procedures we identify the activities and services capable of generating knowledge and value for the organization. Our work model is based on the identification of strong and strategic areas within the organization followed by the design and implementation of a communication strategy, hence the commercialization of ancillary services.

Amara has participated in important projects alongside air transport operators with recognizable prestige within European territory.

Competences Definition: We analyse in the depth the key elements within the company in order to identify the activities capable of generating value for the company and create a differential from its competitors.
Differentiation Strategy: The strategy is to attain a differential value. The key element of a successful strategy rests on the ability to create a differential value to the company - how to make it unique.
Positioning: At present, air operators need a sustainable strategy to maintain and improve its position in the market; a preferred place in the mind of the consumer is being considered as a preferred purchase option.; At Amara, we develop projects involving analysis and marketing consultancy which allows for the design of strategies to harness the most valuable characteristics of our client's organization, therefore achieving the desired market position.
Attracting new investors: We develop corporate communication plans focused on attracting potential investments for the aviation sector: analysis of core evolutionary aspects of the organization, the strategic differentiation, data and financial information presentation.

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Why choose Amara?