A big charter and independent airline with a great name, which brand kept constant since it began to operate. Giving a response to the market changes, Amara got the request to create a brand that would keep the memory of the old one and at the same time could indicate renovation and the incorporation of all the group brands to the same brand discipline.
We ideated a container that sealed the group image and from which could depart the rest of the brands, each one with its own special features.




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