What we do
Globalization, the opportunity that represents the opening of multiple air line routes, the liberization of European air space, the demand for medium size destinations, the appearance of low cost companies, the tourism growth, the changes of tourist habits (increase in vacation frequency and reduction of medium stay) there are opportunities for the airports if they know to take them. Therefore, the airports changed from a passive entity to one that must control your destiny, not leaving it in the hands of the airline companies and tour operators.
Amara intends, like a partner, that can help the airports optimize their own internet business, create an appropriate brand and a position in the minds of the consumers and of the agents who carry out the decisions. We develop edited solutions to the establishment of commercial politics y de active marketing with the end of maximizing the profits and the satisfaction of passengers and clients.
How we do it
Amara can intervene in processes of strategic planning helping to define the politics of commercialization, marketing, and communication and their specific objectives. Our work develops in a consultative and collaborative way, engaging in the process of development and the identity actions.
When we do it
Our labor is what steers the airport towards a better commercial position. With this goal, we can intervene in whichever key phase of the process.
Development of the commercial plan, marketing and communication plan,
Revision or actualization of the services letter in accordance with the necessities of the stakeholders
Definition and optimization and restyling of the identity
Definition of Politics of Branding
Definition of corporate profile and the elements and communication tools for the clients, suppliers, and stakeholders
Definition of the on line presence y it’s lines and communication tools.
Where we do it
Amara will operate in conjunction with the client there, where their presence is necessary. In function with the project objectives, they will work in the airport or in whichever other site you can find in the
