What we do
Several airline companies have had important challenges due to the economic recession, some of them for reasons that are out of their control (at least 30 airlines closed within the last year). The successful airlines know that marketing is one of the key instruments in order to reach its business goals. Businesses that continue growing in these moments know that reducing investment in marketing is not an option when crossing an economic recession. Instead, these organizations have confirmed or increased their marketing budgets.
Our know-how, experience along with our solutions help airlines overcome their business challenges from a strategic and operative perspective, offering solid support to maximize the profitability and efficiency of the marketing strategies.
How we do it
Amara can intervene in the planning process, helping to define the commercial, marketing and communication strategies, and your specific objectives. Amara can count on a professional team with experience in the development of marketing projects for the airline transport industry. Our work developed into a new consultative and collaborative form, engaging in the process and the development of the identified actions.
When we do it
Amara helps identify new business opportunities for its clients. In markets with a highly competitive setting, the airline companies need to develop new growth strategies that guarantee the future of the organization. With this aim, Amara has developed combined set of services that allow a 360 degrees approach to any kind of challenge.
Branding (corporate identity, Naming, corporate profile, aircraft design, Physical Brand Design)
Market Studies (positioning studies, competitive analysis and product benchmarking)
Publicity and Communication (Definition of the campaign concept, Campaign design, Communication process outline)
Client Perspective Analysis (Customers satisfaction analysis, Optimization of customer service, Referral network management)
Communication Process Online and Offline (Leaflets, Catalogs and Presentations, Web Sites, Microsites, and Product Sites, Searching Process)
Where we do it
Our labor develops in close collaboration with the client in situ or in remote form according to the needs of the projects. We can also temporarily join the client’s workforce as outsourced resources to speed up the execution time or the change process.
Our customers
